A Simple Yet Powerful Marketing Tip

Writing a letter to your Cousin George – a powerful marketing lesson taught to me by Ben Simkin from BusinessNet.

If you want to shake up your marketing strategies – try this simple technique.

Look at your target customer and then pretend he is your long lost cousin George.

Then pen a personal letter to him, letting him know that you are aware of his frustrations and challenges, you know how he is feeling and let him know how you can help.

If you are like me – you are in business to add value and help people.

Don’t fall into the old “Marketing Role and Sell” but write from your heart.

Your emails, sales page, and website should all be personal – keep corresponding like you are writing to your cousin George.

CONNECT with your customer and watch how this style of MARKETING will improve your business.

See you next time,


About Andrew Roberts

Andrew is well known as one of Australia’s leading business mentors, is a Strategic Business specialist, and has been known to work his own magic with a host of companies featured in various Top 100 BRW lists. Andrew has gone from running one of the largest business coaching companies in Australia to focusing on specialists and leaders of various industries.

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