How To Mash – Not Your Potatoes – Your Product

Mashing is a powerful concept that can help you stand out in your marketplace and be really unique.

Mashing is 2 ideas “mashed” together to create a new concept. This idea was taught to me by Marshall Thurber.

Mashing of ideas is all around us – think about the Stand up paddle board – the idea of a canoe and a surfboard combined. Think about the snowboard, air B&B, Uber – all a combination of concepts.

So, how can you Mash?

Look at your customer base and ask yourself – “what are they doing that is great”

Look at different company offerings and ask yourself the same question.

And then ask yourself – what if I combined those two great ideas to create a completely new offer?

We did this when I created a new business called the Podiatry Hive.

We combined 4 ideas to form a unique offering for Podiatrists.

  1. Training on how to run a better business
  2. Buyers Group – for leverage and better cost savings
  3. Document Downloads – similar to a franchise concept
  4. Online community – so businesses could share problems and solutions.

And this is how you create a BLUE OCEAN.  If you have read the book BLUE OCEAN STRATEGY, you will know that a RED OCEAN is very competitive – like sharks competing in a feeding frenzy for the same fish.  But when you operate in the BLUE OCEAN, you are not competing with anyone and have the market to yourself

This is a powerful way to create something fresh and new and make your business unique.

PS:  Learn more about my mastermind here:

PPS:  This is a great book to read.

About Andrew Roberts

Andrew is well known as one of Australia’s leading business mentors, is a Strategic Business specialist, and has been known to work his own magic with a host of companies featured in various Top 100 BRW lists. Andrew has gone from running one of the largest business coaching companies in Australia to focusing on specialists and leaders of various industries.

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