Writing a letter to your Cousin George – a powerful marketing lesson taught to me by Ben Simkin from BusinessNet.
If you want to shake up your marketing strategies – try this simple technique.
Look at your target customer and then pretend he is your long lost cousin George.
Then pen a personal letter to him, letting him know that you are aware of his frustrations and challenges, you know how he is feeling and let him know how you can help.
If you are like me – you are in business to add value and help people.
Don’t fall into the old “Marketing Role and Sell” but write from your heart.
Your emails, sales page, and website should all be personal – keep corresponding like you are writing to your cousin George.
CONNECT with your customer and watch how this style of MARKETING will improve your business.
See you next time,