Why do you think most business owners DON’T commit?

Do you believe that you are truly committed to your business and your goals?

As a business coach, I can clearly tell when someone has committed and someone is simply kidding themselves.  I find a lot of business owners unfortunately don’t understand what it takes to truly commit. You see, when you commit – amazing things start to happen.  Have a read of this famous quote by Goethe and Goethe.

Until one is committed, there is hesitancy, the chance to draw back– Concerning all acts of initiative (and creation), there is one elementary truth that ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favour all manner of unforeseen incidents and meetings a material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.”

A great way to explain commitment is to use the example of a person entering in a marathon.  The person that makes the decision to totally commit to running a marathon is much more likely to do ALL of the following, in contrast to someone who is only half hearted about the event.

1. Plan.  If they don’t factor in a plan to allow time for long runs, then the likely hood of completing a marathon is very small.  A marathon runner will know they will need to start with small distances and then gradually move to longer runs.  They are almost certain to be using a training program to help them achieve this goal.  They know that they have to plan out each week and what activity they will take to help them achieve their goal.

2. Invest.  Marathon runners need a good pair of shoes, running shorts and singlets, and more than likely energy drinks and supplements to help them through.  When a person commits to a marathon they are not afraid to invest in these things.

3. Sacrifice.  There is almost always an element of sacrifice when one commits.  In the case of a marathon runner, they may have to sacrifice sleeping in, or going out for a nice breakfast with friends on Sunday mornings (for a while anyway).  They also know that it will be all worth it once they complete the run.  They very quickly learn to say ‘NO’.

4. Clarity on their “why”.  When a person commits to a marathon, they must be very clear on why they are doing this. The more reasons why they are doing it, the easier it is.  It could be for a personal challenge, to get fit, to meet some new people etc etc.  When someone commits, the benefits of completing it will far outweigh the benefits of not giving it a go.

5. Get support.  It’s vital to have family and friends supporting them when they commit to an event like this.  If their partner was always nagging them to stay in bed etc, then it makes the journey so much harder than a partner that gives full support.  In addition, a marathon runner knows it is SO much easier completing the training if they have either a coach or a friend or two who will run it with them.  In fact, they are 5 times more likely to complete a marathon if they do have a support network.

6. Visualise.  A marathon runner will almost always have pictures in his or her head, visualising the completion of the race, months before the event has even taken place.  They know that everything happens twice, first in their head and then in reality.  They invest a lot of time visualising their success.

7. Set a goal.  They set themselves an achievable time goal to complete the race in.

Now – the person that doesn’t commit to a marathon will loosely say that they will complete the run, yet fail to do all of the above.  Those not totally committed to competing invariably attract an injury, or some other factor which will cause them to pull out of the race.  Psychologically, it’s easier for them to find an excuse to pull out, rather than committing totally to competing in the event.

There is no difference between completing a marathon or completing a challenging goal in your business.  The principles are the same.  So ask yourself – “Have I really committed to my business goals or am I just kidding myself?”

I will guarantee you, when you do properly commit – amazing things will start coming your way.

Til next time,


Comments 3

  1. Hello Andrew,
    Yes, no one should disagree that having the right support makes all the difference. Working hard is no replacement for working smart.


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